At Edition, the information you share with us is treated with the same discretion we bring to every other part of your care. This policy explains plainly what we collect, why we collect it, and how it is used.
Edition Plastic Surgery is a private plastic surgery practice located at 7859 Walnut Hill Lane, Suite 330, Dallas, Texas 75230, operated by Dr. Robert Schwartz. This Privacy Policy applies to information collected through our website at editionplasticsurgery.com and through the digital tools we use to communicate with prospective and current patients.
This policy covers our digital presence only. The collection and handling of protected health information within our clinical practice is governed separately by our HIPAA Notice of Privacy Practices, which is provided to patients at the time of care.
When you interact with our website — through a contact form, consultation request, or scheduling tool — we may collect the following:
We do not collect payment information through this website. Any financial information related to your care is handled through secure, dedicated systems at the time of service.
The information you provide is used for one purpose: to respond to your inquiry and support your care at Edition. Specifically, we use it to:
We do not sell your information. We do not use it for purposes unrelated to your care or our ability to communicate with you about it.
Like most medical practice websites, ours makes use of a small number of third-party services to function. Each is described below.
Google Analytics (GA4) — We use Google Analytics to understand how visitors navigate our site: which pages they visit, how long they spend, and how they arrived. This data is aggregated and does not identify you personally. You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
Meta Pixel — Our website uses the Meta Pixel, a tool provided by Meta Platforms (Facebook/Instagram), which allows us to measure the effectiveness of our advertising and to reach people who have visited our site with relevant content on Meta's platforms. The Pixel collects information about your activity on our site — pages visited, actions taken — and associates it with your Meta account, if you have one. You can manage your ad preferences through your Facebook Ad Settings or opt out of interest-based advertising through the Digital Advertising Alliance.
CallTrackingMetrics — We use CallTrackingMetrics to understand how patients reach us by phone — whether through a web search, a referral, or a specific page on our site. This service may record call metadata (time, duration, source) and, where you have been informed and consented, call recordings. Call data is used only to improve our communications and understand our marketing effectiveness.
Calendly — If you schedule a consultation through our website, your scheduling information is processed by Calendly, Inc. The information you provide — your name, contact details, and appointment preferences — is subject to Calendly's Privacy Policy in addition to this one.
Our website uses cookies — small data files stored in your browser — to support analytics, remember your preferences, and enable certain features. Cookies used by Google Analytics and the Meta Pixel are described above.
Most browsers allow you to control cookie settings, including blocking or deleting cookies. Doing so may affect some functionality of our site. You can learn more about managing cookies at allaboutcookies.org.
Photographs used in our gallery and throughout this website are shared only with the explicit written consent of the patient. Before any image is published — whether on this site, on social media, or in any other context — a separate photography and media release is reviewed and signed by the patient.
Consent to share images is entirely voluntary and has no bearing on the care you receive. Consent may be withdrawn at any time by contacting our office. Upon withdrawal, images are removed from our digital presence as promptly as reasonably possible.
All before and after images on this site depict real Edition patients. No stock photography, composite imagery, or digitally altered results are presented as patient outcomes.
Information submitted through website forms is retained for as long as necessary to fulfill the purpose for which it was collected — typically, the duration of your relationship with our practice. Analytics data is retained according to the default retention settings of each platform used.
If you become a patient, your clinical records are retained in accordance with Texas state law, which requires a minimum retention period of ten years for adult patient records.
You have the right to know what personal information we hold about you, to request corrections, and to request deletion where legally permitted. To make any such request, please contact us directly using the information below.
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, the right to delete, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us as described below.
This website is not directed at individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe a minor has submitted information through this site, please contact us and we will promptly remove it.
We may update this Privacy Policy from time to time as our practices or legal requirements change. The effective date at the top of this page reflects when the current version was last revised. We encourage you to review this page periodically.
If you have questions about this policy, how your information is used, or would like to make a request regarding your personal information, please contact us directly.
A consultation with Dr. Schwartz is unhurried, informative, and entirely without obligation.